Being sexy begins between the ears. You can wear the prettiest outfit, form fitting, the right color and still feel uncomfortable in your shoes. it’s all about confidence. Besides sexy in general is so subjective. Personal preferences, culture influences and stereotypes all play a role that beauty is in the eye of the beholder. Try finding a picture of someone you would like to use as your inspiration. We all play role daily. Use this image as your character as your muse to focus in your minds eye to put on your sexy. Clothing is an expression of how good you feel. Avoid letting negative talk like I’m too fat, too old, too conservative get in you way. There are mere insignificant road blocks to success. Take a minute to evaluate your definition of sexy and beauty. You may discover more things you appreciate about yourself that you realize.
Recently, I came across a revolutionary article for its time entitled “The Brand Called You” from Fast Company published in August 1997.
Tom Peters, the author, discussed how large companies knew the importance of branding. He said individuals should observe these companies and take note. A solid personal brand is vital for propelling yourself forward in the marketplace and chances “to learn, improve, and build up…skills” are endless.
Fast forward thirteen years later. Today, people are more aware of their personal brand. Social media networks and all-knowing search engines like Google make those personal brands much easier to access than when word-of-mouth referrals and traditional advertising reigned supreme.
According to a BlogHer-iVillage 2010 Social Media Matters Study, 75 percent of women online use social media. “Google” a friend’s name from high school, and chances are, her face will pop up on Facebook, Twitter or LinkedIn.
Since people can find your online persona 24 hours a day, it is imperative you know what message your profiles are sending.
Personal Branding Assessment
1. Search, search, search. Google is a godsend for gathering the basics about yourself. To dig deeper, FriendFeed.com’s search engine enables you check multiple social media networks at once.
2. Evaluate your brand. Determine if your current online image is in alignment with your goals for the future. Now is also a great time to revisit where you are and where you would like your career to take you. These measures will ensure you stay on track.
3. Plan a social media strategy for your personal brand. Tailor your messages to project your ideal brand. While social media cannot be controlled, you can help guide the currents of communication.
Today, there is virtually no division between your professional image and personal one. Keep a close eye on your personal accounts. You can control what is visible on your accounts to a certain degree through privacy settings.
Make a plan for the image you want to project including the target audiences you would like to reach and steps to take get there. Find out where they live online and be there to accommodate them.
Assessment is only the first step in creating your personal brand. Check back soon for tips on managing and maintaining your online image.
Many professionals use blogs to further the message of their industry and/or discuss hot topics and trends. If done properly, their blog can help lead to bigger and better opportunities. However, the web is littered with blogs that started with the best of intentions, but for one reason or another lead nowhere. Blogs can be especially useful for promoting your personal brand by providing a forum to present your ideas to readers. The feedback you receive from testing ideas could prevent costly errors or lead to improvements you might not have considered yourself. To prevent your blog from being lost in the blogosphere, follow these tips to creating the best darn blog imaginable.
1. Discover your voice-For a new blogger, finding a topic and the appropriate voice may be difficult. To get in the habit, write about whatever comes to mind about your intended topic for 30 minutes. Continue this exercise for one week. By the end of the week, you should have good feeling for what your voice sounds like or where you would like your blog to go.
2. Stay on topic-Once you establish a topic, stick to it. Your followers read your blog because of a particular topic or interest your write about. Industry blogs are not the place to post your thoughts on the weather unless you it relates to the topic. However, blog readers are often entertained by posts that link back loosely to the subject. Allowing your personality to shine through your writing will give your readers more of an idea of what you are about. Include anecdotes from your life that relate to lessons you have learned in your professional experience. This strategy gives the blog life rather than sounding like a news report.
3. Be informative, concise and consistent-Your readers love what you have to say, but don’t have time to spend all day reading it. Old news is not newsworthy. Let them know your thoughts on currents events in your industry, and do it regularly.
4. Promote, but don’t over promote-Your blog should be an informational asset not explicit advertising space for your business or cause. Readers recognize advertising-only blogs instantly, and they don not stick around. The idea is to attract readers, not repel them.
Most importantly, have fun with it. Readers can tell instantly if the blogger doesn’t enjoy it.
Let me know how your blogging endeavors pan out. If you have any questions, please feel free to e-mail me at firstname.lastname@example.org. Happy blogging!