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Many entrepreneurs shoot from the hip and hit the ground running. Some never stop to take a chance to evaluate their past performance or changes in the marketplace until one day there has been a shift in their business. Proper planning is the key to keep your staff, clients and finances on the right track. Let’s face it there are a ton of ways to invest a budget. On occasion, I will meet with a potential client who states their plan in “right here” as they point to their head. Lets face it, a plan that has not been put down on paper is a dream with little commitment. How can a owner or manager properly communicate with the team if the plan is not written down as a blueprint for next steps. How can it be properly assessed and tweaked as an ever changing plan in your head?
Here are a few small tips to help you get started on your next steps:
• Plan early before your staff arrives at the office. Being quite helps you focus and listen to your inner small voice.
• Create a vision board to where you want to be in 2014. Cut out words and images of where you want to be to communicate with your team your vision clearly. Paste them on a sheet of paper and post it in a visible place for all to see in your work area.
• Share with your team your vision and discuss what that would look like and how it will help them in their job roles. Discuss the impact on your customers.
Baker Creative can provide an outside assessment to provide the right next steps for your business. Get started today by calling 614.836.3845.
Why should you care if I use video, pictures off of the internet? Why should I care about using my neighbor’s Wi-Fi for free? Because it’s all a little thing called illegal. Using images and pictures off is the internet is a copyright infringement. Those items were created by someone who owned the right to these images. If you are interested in using these images they typically provide permission followed by a usage fee. These creators may have spend countless hours and dollars creating these images and content. Remember just because it’s there doesn’t mean you can use them. Some creators will grant permission if you provide the source of the information.
Sometimes there are misconceptions about what Wi-Fi exactly is. Wi-Fi is a way to access the internet through a provider like your local cable company. A wireless router is a great way for many computers, laptops and devices to access the internet wirelessly. The person who owns the router can put a secure password to lock the connection down. This will prevent outside users from accessing their information or passwords floating into the web. It’s potentially dangerous to use a non secure wireless router because anyone can not only see but can access your passwords to do fraud. They can get your e-mail password and get into your e-mail accounts. Go to your online banking site and log in. So the danger applies to all on the unsecured wireless network, not to mention it will significantly slow down web surfing.
For more information refer to:http://mashable.com/2010/02/22/stolen-wifi-confusion/
Looking to give your resume a face lift. The more mature workforce out there have either too much detailed information on their resumes or lack some of the new important tools out there.
Here a are a few tips that should be on your resume:
• Start your own blog. Give employers further insight on how you think and write. It can position you as an expert in your field. It’s a great place to highlight your knowledge.
• Get on Facebook and LinkedIn. These are great resources to connect and network with people.
• Get a great picture taken of you to post in social media. Real estate, professional speakers and entertainment should be the only applications to use your picture on your resume.
• Stick to the facts on your resume. I see resumes that go on way too long about trivial details. Hit the big facts and show your great skills. That will get my attention.
• Be sure to add current references. Nothing is worse when a employer checks your references and they are not valid . It will hurt your credibility.
• Never lie on a resume. It’s better to be honest than over exaggerate your skill set. For example, if you got hired and you can’t truly perform all the duties because you over sold yourself, you’ll be out of a job any way. Remember to be honest. Be yourself.
SAS, a business analytics software company, has been able to avoid layouts in this economy with very little turnover.
SAS has avoided layoffs by instituting hiring freezes in all areas except R&D and sales. They still maintain the growth today. They cut back on travel and expenses, by relying more on conference calls and video conferencing. The CEO has maintained employee support by communicating early and often with staff to prepare them for any changes. I really think this is a true testament that it can be possible to run a business well, have a safe level of transparency and really communicate to your staff to keep everyone on the same page.
Wegmans Food Markets has avoided layoffs because it maximizes staff skills by cross-training them for different jobs. It helps the staff be flexible to the changing needs of the business. I am sure that the staff would love to learn something new and reinvest in their skill set. There are lots of food markets our there but it takes a great staff to run them well. Companies are often only as rich as their human resources. I can not stress enough how important it is to collaborate and share with your staff. You never know they may come up with that great big idea you have been waiting for.
Some people will do anything to be famous. Everyday I hear more reports about some want a be trying to do something outrageous, unethical, immoral and sometimes flat out illegal to get their own reality TV show. I hope to think that the general public recognizes that many of those shows are somewhat scripted, altered living quarters often filled with extreme personalities placed in often unrealistic situations. Is perception is reality to the point that it’s manipulated and fabricated to boost ratings? Is the only motive is gets them to where they want to go for their 15 seconds of fame. If so what does it actually say about them as a brand? Thank about the implications of how these people be known for publicly for years to come. From the avid political party crashers, Tareq and Michaele Salahi to Levi Johnston using his court custody battle over his child to stay public to claiming your child is inside a home made weather balloon are all stunts to prove to producers they have the right stuff for their own reality show. The way Jon Gosselin handled his exit compelling and interesting enough to drum up high ratings. Public Relation driven antics only will get you so far. The public persona of his is damaged enough. John, get a clue, the show was positioned as a family friendly show. It’s not about you. As a disclaimer I am not referring to the dance or singing shows in this case.
You actually have to have real talent to keep the fame going beyond the ability to eat one pound of earthworms in under a minute.
Selecting Reality TV Contestants
“Also something to steer away from is rehearsing it too much. Go in knowing 3-4 things about you that make you interesting. At the end of the day we are looking for the right personality for the show, not someone that just has gimmicks. We want to know about you, not how you compare to other characters from past seasons.” (Excerpt from http://www.jobmonkey.com/realitytv/selections.html)
This genre has been seen as the “golden ticket” into fame and fortune, but at what cost to themselves and others?
Think of all of the thousands of tax dollars and man hours spent looking for a lost boy that was at home the whole time. The Salahis didn’t consider crashing a party a breach in national security. Sometimes people get caught up in themselves and fail to recognize the full implications of their actions. We are all human, we all make mistakes. But will these few actually learn from them. Time will only tell.
Please let me know your thoughts.
Researchers have found to find some uncommon trends to forecast economic gains. This goes to show it’s not what the media does to spin the current state of the times. I often think the consumer’s attitude toward the economy is huge in it’s recovery rate. Here are a few examples of an upturn trend.
• Business men typically wear dark colors or greys in a down economy. More business men are wearing bright color ties.
• Typically people may have at least one pair of staple jeans in their wardrobe. Retailers are seeing more consumers buying jeans. Jeans are not a necessity and considered a luxury item.
• When times are good more consumers go out to eat at restaurants. If you want to track the improvements look to the amount of trash restaurants are accumulating. There has been a jump in this market sector.
Sales are projected to grow by 5 percent next year while core profit will rise 17 percent. Net profit will increase 13 percent, the report said, citing a consensus of estimates. Bank of America Merrill Lynch in Italy, stated the effects of cost-cutting and efficiency measures that luxury goods makers will be evident in 2010. They said shoes and handbags — were performing better than other sectors, with revenues seen up 5 percent this year.*
Optimism will be the guiding light in all of this. Sales will slowly come and jobs will follow. Just keep looking up for guidance.
Humans have been trying to influence behavior for hundreds of years. All the available technologies like gaming, mobile, the internet, kiosks, smart environments and etc… really change a persons perception drastically? The Stanford Persuasive Technology Lab creates insight into how computing products are changing behavior called “Captology”. They do think it’s possible in categories like health, business, safety, and education. They anticipate this trend to continue, especially as mobile phones become more capable of running software from third parties and the Internet.
I think regardless of the vehicle or technology the approach still needs to fulfill a actual need from entertainment, to improving efficiency, helping me with my business or track a spend etc. Form should follow function. There needs to be a payoff for the end user and the client. I see daily technology pushing forward in this category but at what costs?
Are we too reliant on these technologies to give us an golden ticket to do whatever we want to influence others? I see them as things to remain the same when it comes to the core of human behavior. It’s just the cultural or society influences that make the difference from one generation to another based upon their value system. From a marketer’s perspective, it’s having a great strategy and a firm understanding of human behavior, their value system and it’s influencers that should dictate the most effective direction in interacting with people. People want their needs met and want to be truly understood. They are very sensitive and savvy to what many companies do to persuade their behavior. My advice would be to never underestimate your audience.
If you visit a few popular blog sites that review products, there are some new rules they must adhere to by the man, the FTC. Popular bloggers are now having federal guidelines state bloggers must disclose freebies in product reviews. For example if a blogger does a product review on flat screen TVs the blogger is now required to post if they are getting paid for this or have received free products for their posts.
The FTC will most likely not only go after to fine the blogger but also the advertiser. They want to ensure it’s clear of the intentions of the posting. Some mommy sites have stated a few months back they will be disclosing what really goes behind the scenes in such cases. Many popular bloggers get approached by advertisers daily to get their products endorsed through blogger postings.
My question is how much does the government have a right to regulate and how should this go? Let me know your opinion.