In today’s digital world, many companies are moving their customer relations online, often conversing via social media. A brand’s image can change in the blink of an eye, with content potentially going viral within seconds of posting.
Often, businesses seek to handle crisis relations through an online platform. For example, many companies will release statements on Twitter about how they are handling a situation.
With the ability to manage a crisis via an online platform, does that mean public relations is no longer needed? Is PR the next thing people are proclaiming as ‘dead?’
Despite claims, public relations remains essential for any company. But the face has been changing a lot in the past few years. According to Forbes, “The future is a still-being-defined conglomeration of public relations, digital strategy, media relations, marketing and what we will call ‘direct engagement,’ which includes everything from formal conferences to working sessions to webinars.” Jim Nichols, a contributor to Forbes, and his colleagues have been working hard on how to conceptualize this new trend, landing on the term Connected Communications.
The industry is changing. But the truth is that many of these changes have only impacted the syndication of a message and the different audiences it reaches. The bottom line is, when it comes to your company, the message is still king.
We live in a new world – a world of content sharing and discontinuity in our audience. Because of this, it is crucial that the messaging in advertising, media, product packaging, internal and external communications, etc. be consistent. Many corporations still have executives in marketing, media relations and packaging that rarely talk to one another, especially when it comes to coordinating and collaborating. But all of these different areas are now indeed connected, which calls for having connected communications across the company and to the public. The message must be consistent from end to end.
So is PR dead? Not really. Its face is just changing. Just like most businesses, their model evolves.
As a business owner, how do you keep your message consistent across departments and to the public? Baker Creative can help. Call us today at 614-836-3845 to get started.
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