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These are a few claims that have been buzzing around the industry in the past few years, especially since the rise of the Internet and social media.
While these claims hold some validity, they are not an absolute. In other words, not everything is dead. It is just that the face has changed.
Let’s begin with print.
It is true that many businesses have migrated their marketing efforts to the web. Not only is online marketing cost effective, but also it is convenient and has the potential for large exposure. This does not negate the fact, however, that print still has some advantages over digital efforts.
So, despite what some people may be saying, print is not dead. It is just the way print is used is changing.
As a business owner, how do you know how to leverage print in a digital-heavy marketplace? Baker Creative can help. Call us today at 614-836-3845 to get started.
Photo Source: freedigitalphotos.net
Many entrepreneurs shoot from the hip and hit the ground running. Some never stop to take a chance to evaluate their past performance or changes in the marketplace until one day there has been a shift in their business. Proper planning is the key to keep your staff, clients and finances on the right track. Let’s face it there are a ton of ways to invest a budget. On occasion, I will meet with a potential client who states their plan in “right here” as they point to their head. Lets face it, a plan that has not been put down on paper is a dream with little commitment. How can a owner or manager properly communicate with the team if the plan is not written down as a blueprint for next steps. How can it be properly assessed and tweaked as an ever changing plan in your head?
Here are a few small tips to help you get started on your next steps:
• Plan early before your staff arrives at the office. Being quite helps you focus and listen to your inner small voice.
• Create a vision board to where you want to be in 2014. Cut out words and images of where you want to be to communicate with your team your vision clearly. Paste them on a sheet of paper and post it in a visible place for all to see in your work area.
• Share with your team your vision and discuss what that would look like and how it will help them in their job roles. Discuss the impact on your customers.
Baker Creative can provide an outside assessment to provide the right next steps for your business. Get started today by calling 614.836.3845.
Though we can make a new start any day of the week, there is something especially appealing about starting fresh on January 1st. If you haven’t done so yet, now would be a great time to sit in silence, reflect on 2013, and create your 2014 business bucket list. What did you do well this year and how can you improve on it next year? What didn’t go quite as you had hoped this year? How will you make sure to correct it going forward?
What are your goals for next year?
Baker Creative, want to help you with your 2014 business bucket list. Over the next four weeks, we will explore topics that commonly appear on business owners’ bucket lists. Here are a few of the topics that we will be discussing:
Create Good Content
You’ve probably heard “Content is King” more than you care to recall. Creating original content by writing blogs, using strong images, and creating compelling copy is important for attracting (and retaining) customers and driving them to take “profitable action”. You know why creating good, original content is important but do you know how to successfully create content? We’ll offer some useful tips.
Increase Brand Recognition
Does your brand stand out in the mind of consumers? Would it be recognizable to customers if they were only to look at your logo or read your slogan? Brand recognition is what every business owner strives to achieve. Whether you have unlimited resources to achieve brand recognition or if you’re working on a shoestring budget, it is possible to increase your brand awareness without breaking the bank. We’ll give you a few pointers.
Drive More Traffic to Your Business
The holiday season is often a profitable time of year for many retailers and other businesses. Now that the holidays are almost over, we’ll offer information on putting plan in place to continue generating foot traffic into your bricks and mortar location during “off-peak” months.
Increase Your Social Media Traffic
Perhaps you took the plunge in 2013 and created several social media accounts. Hopefully your social media pages took off like gangbusters but if you’re starting to feel like it would be easier to win the lotto than to get people to “Like” your Facebook page. We can help with a few pro tips to help you build your online social media presence.
While creating your 2014 business bucket list may not involve hot air balloons or an exotic, safari trip to Kenya, it is still no less exciting. A new year, filled with new opportunities to make your business shine, is right around the corner. Are you ready?
Share what’s on your business bucket list in the comments section below.
It is no secret that smartphones are in possession of almost every person in America. Mobile providers are making updates and making them easier to use for the consumer. Companies nationwide have been using the mobile marketing strategy for many years now and more are joining in. These businesses are creating apps that make it easy for the public to shop, order, receive updates and special discounts. Banks, insurance companies, restaurants and retail stores are among the most popular to have a business app. ComScore data reported that 82% of mobile media time is spent on apps.
Many companies have not jumped on the mobile marketing bandwagon yet and it could be holding them back. People on the go want an easy way to access contact information or location of a certain business. Searching via website and take to long and drain a cellular battery. Apps are easy to use and smartphone friendly. So how exactly could your business benefit from mobile marketing.
Check-ins: People love to check-in to the restaurant or store they are shopping at because most of the time they can receive great benefits. Discounts are very popular when you check-in at restaurants and it keeps the customers coming back for more.
Text/SMS marketing: The great thing about this is people with unlimited mobile messaging will not mind signing up for this. Once you get a customers permission, you can send weekly texts about special offers or updates right to their phone.
QR Codes: You can make it easy for the customer to download your app by placing a QR code on your business cards or company flyers. It will be simple enough for them to scam the code and the app will automatically download.
Business apps: Apps are easier to view on a smartphone than websites. Apps can let you control which features would be valuable for the customer to view and simple to navigate. It would also be easy to connect the company’s social media links in the app so customers could easily navigate their way to those pages.
There are many other benefits to integrating mobile marketing into your business strategy. Baker Creative can help you introduce mobile marketing to your business. Contact us at baker-creative.com for more information.
With technology increasing day by day, we are never surprised at what a new company releases. For example, iPhone just made the announcement that the new phone will have a finger print recognition feature that will allow for owners to just press their finger against the phone to unlock it. We will admit, that is genius.
Recently, we read about an Internet program that can replace the job of interns as social media specialist. The idea is companies will not have to hire staff as long as they pay a monthly fee for this program to do the social media work. Many recent college graduates have enough trouble trying to find a job and now they have to worry about finding an internship if they have majors such as public relations or marketing.
As a public relations specialist, there are many things that do not seem right about using a social media bot to do the work of an actual person. How this program works is you input keywords that represent your brand and then the bots will post what they want and when they want about materials relating to those keywords. It sounds nice to not have to worry if you are posting the best times of day, but what about the content? To trust an Internet robot to know the type of content that you want posted on your company’s social media pages seems a bit risky.
Social media is more than content and publishing times. As a brand, you are selling something. Nike and Sketchers both sells shoes but that does not mean they want to send the same message to customers. There is a voice behind social media and a presence that needs to be monitored by an actual person. If Nike signed up for this social bot and the social bot posted why sandals are bad for posture that might send a mixed message. Nike sells sandals and promoting an article that speaks negatively on that product could turn customers away.
Social bots post depending on keywords. They cannot answer a customer if they have a question on social media nor can they post personal messages about the brand. Companies that have a social media team or manager working for their brand can get a lot further in the social world than what a robot will do. It takes strategy, monitoring, engaging and knowledge of how social media can work for your brand. If you would like to talk more about social media, feel free to call or email us at baker-creative.com
As far as public relations goes, many people have mixed understandings about what a public relations professional really does and what it means to have PR for your company.
According to the Public Relations Society of America (PRSA) public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To sum it up, public relations is a communications process that fosters and creates relationships between a company, business or organization and the public they want to connect with.
In Sex and the City, Samantha Jones runs her own PR firm where she hosts elaborate parties and mingles with famous movie stars. Although, to a certain extend, that portrayal could be true if you live in Hollywood, most of the time it does not involve sequin dresses and cocktail parties.
We wanted to clear up some PR myths that can mislead organizations and future public relations professionals.
If you have any questions about these myths or would like to talk to Baker Creative about public relations assistance, please comment below or contact us at baker-creative.com
Many companies strive to be memorable to consumers so they buy in to their brands through advertising. Advertainment is a portmanteau of advertising and entertainment. This can be anything from television, movies, songs and radio ads.
This objective is to provide the consumer with an advertisement that is also entertaining so the viewer will not get bored. Advertainment can be a challenge but can be rewarding to the company who accomplishes it.
If you look back to the 2013 Super Bowl commercials, you can easily identify commercials that were funny or very memorable.
Budweiser’s The Clydesdales: “Brotherhood” – This commercial was not a gut buster but it defiantly was entertaining. To watch the life of a farmer and a Clydesdale as they grow up together and than to see the connection three years later when the horse and former owner reconnected was a tearjerker. This was very entertaining to watch a company leverage the emotional connection between an animal and a human.
Best Buy Amy Poehler ad – We all remember Amy Poehler for her performances in SNL. Best Buy really scored big when they filmed her in a comedic commercial that showed her walking through the whole store asking questions about different products. It not only showed the variety of products Best Buy carries, but also portrays the employees as very knowledgeable to even the most interesting of customers.
Red Bull Stratos Space Jump – The great thing about this advertainment is that it was live. When Red Bull decided to film Felix Baumgartner jumping 127,900 feet from space and successfully landing on his feet that may have been their most successful campaign. Everyone will remember that Red Bull was the company who filmed a live sky dive from space.
These companies are very successful in advertising to their audience and by adding an entertainment factor that captures the viewer’s attention. Be creative with your ideas and think outside the box. If it doesn’t reach your stakeholders in a relevant or comedic way, it most likely will not be effective. The creative team at Baker Creative can help your company stand out in a crowded competitive industry to drive brand awareness and sales.
Whether you are starting a new business or wanting to expand your current business, there are a few things that you need to invest in to make it successful.
Time: Think about your goals and the mission of the business. You need to write out what will be the purpose of your brand and what it can offer customers and clients. If you find that you are offering the same thing as four other companies around your area, you may need to rethink the purpose. Now you may be saying that there are five different coffee shops within 10 miles of my house and they all sell coffee, but do they really? Off the top of my head I know Starbucks has a Java Chip Frappuccino and Caribou Coffee has a Turtle Mocha and the tastes are completely different. I also know Starbucks is known for their recycling and energy conservation values. Two coffee shops but two different brands.
Investors: You may need a couple of key people or companies to invest money to your start-up or expansion. Do they get a say in decisions, who to hire, a percentage of the revenue? If you are going for investors, you should have a well organized and thought out strategy to build confidence in your brand. It’s more than being passionate about an idea. You need a clear, concise roadmap. Illustrating clear benefits and payoffs is key to your success for their buy in. If you want success, present to a businessperson and have them brainstorm potential questions investors would ask so you are not surprised with questions you don’t know the answer to.
Money: This is an obvious point, but think about everything you will need and how much you will need within the first year of your plan. Personalized envelopes, printer ink, paper, stamps, computers, desks, business cards, computer programs and folders. These are just organizing tools to start with. Calculate what expenses will be needed to keep running and if you will have extra money for business emergencies that may or may not happen.
There are many other factors to expanding and growing your business. Baker Creative has the experience. Let’s talk.
There are many facets of building or growing a company. The two most important components in planning should be a solid strategy and a creative element. Imagine cooking Thanksgiving dinner for a family of ten and not having recipes ready. The day before Thanksgiving arrives and you spend an hour or two finding recipes and buying everything you need. By now you are behind and will end up cooking all night.
The same goes with business. Trying to set up a strategy the day before (or even a month before) the launch could be corporate suicide. Not sure where to start on your strategy? Here are three tips on where to begin:
The creative element will be incorporated in everything you do. If you are opening up a coffee shop you have to think “what makes mine different and why will customers choose me?” Research is important. Check out competitors and visit them as a customer. Creativity is very important in our evolving world. Younger generations need to be entertained and the public expects things to be designed/presented in a professional manner.
There are many more steps to ensure that your solid strategy and creative element is your number one priority. If you have further questions, please contact Baker Creative or leave a comment.