The U.S. Small Business Administration (SBA) has designated the first week of May as Small Business Week. Every year since 1963 SBA takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week.
Baker Creative has operated as a small woman-owned business in Groveport, Ohio for more than 20 years. Owner and creative director Michele Cuthbert said that small businesses have an advantage over the larger agencies. “We are flexible and able to make decisions without having to go through an extensive chain of command. Our clients have the comfort of knowing their campaigns are managed at the highest level, and they appreciate having access to the owner,” she added. “We are able to compete with the big agencies in our pricing and expenses because we work leanly and do not have the overhead that a Manhattan firm has,” Cuthbert said.
With many of the big box retailers closing their stores in shopping centers around the country, small businesses have an even greater opportunity to position themselves by personalizing their services. Utilizing social media enables small businesses to reach a vast consumer market at minimum expense. However, maximizing social media requires frequent, if not daily, fresh content for the greatest return.
Since its founding on July 30, 1953, the SBA has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. They provide access to business financing, education and technology training for entrepreneurs, government contracts, and other services to help small businesses, start, manage and grow.
“There are many tools to help small businesses thrive and reach broad consumer audiences. We are happy to collaborate with other small businesses to develop branding and web-based strategies for success,” Cuthbert said. “It really is another example of how interdependent we are and how we can mutually assist one another in adapting to changing consumer practices,” she said.