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usa flagParades. Barbeques. Sparklers. Fireworks. Patriotism. These are the quintessential ingredients that represent the celebration of Independence Day. It’s that time of year again to celebrate America’s birthday and everything this country stands for.

As I began getting into the holiday spirit, I couldn’t help but reflect on this nation – mainly what our forefathers must have been thinking back in 1776.

As I started to ponder, I realized that John Adams, Thomas Jefferson and every other important figure present at the signing of the Declaration of Independence were not only the founding fathers of our country, but the original American entrepreneurs.

Our forefathers started their own business in the form of a country. Signed on July 4, 1776, the Declaration of Independence announced that the 13 American colonies (then at war with Britain) regarded themselves as newly independent states and no longer under British rule.

As a newly formed country, our forefathers needed to develop a business plan and lay the foundation for what they hoped would be a great nation. What transpired was the United States Constitution.

The Constitution begins, “We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.” The beginning of the Constitution clearly states the mission and vision of the United States – to be a country that establishes justice, ensures tranquility, provides defense, promotes welfare and secures liberty. Establishing a mission and vision for your business is crucial if it is to succeed. And our founding fathers did just that.

What is amazing to realize is that this country is celebrating 238 years of “being in business.” While some amendments have been made to the Constitution, the United States has held true to the vision of the nation our forefathers hoped for.

In addition to developing a business plan, a company also looks for ways to brand itself. One way businesses elevate their brand is by creating a logo. It can be said that there are different logos for the United States, including the American flag and the bald eagle. And of course, America’s branded colors are red, white and blue.

But a business is much more than just a logo. A brand represents a company’s essence – the soul of the company. Our forefathers knew in 1776 what America was to stand for – which was (and still remains) freedom.

America is a country that celebrates democracy, independence and equality. This country’s people work hard to fulfill their dreams. America truly is the land of the free and the home of the brave.

So this 4th of July, amidst your barbeques and fireworks, take a little time to thank our forefathers for being our original entrepreneurs and creating a country that is so wonderful to live in.


Photo Source: freedigitalphotos.net

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