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Selfie. This was Oxford Dictionary’s 2013 Word of the Year. The word gained momentum throughout the world as it evolved from a social media buzzword to mainstream shorthand for a self-portrait photograph.In today’s digital world, people are constantly posting pictures of themselves to Instagram or Facebook for the whole world to see, with #selfie as the caption.

But what does this buzzword have to do with business? Think of a selfie not just in regards to your personal life, but from your company’s perspective. If your business took a selfie, what would people see? How would people feel?

The answer to this question lies in your brand strategy. But what is your brand strategy? It’s not just a logo. Your brand permeates all the key components that drive your business. It communicates to your customers and defines their experience. But building real connections with your customers takes time. Relationships are worth the investment.

For example, take the well-known fast-food chain, Dairy Queen. There are a few Dairy Queens in my neighborhood, but I can tell you in a split second which location is the one I actually want to go to. But why should the location matter? Aren’t all chains the same? Ideally, yes. A customer should know what to expect when they walk in the doors: friendly employees, attentive customer service and fresh food. But realistically, not all locations of a business may uphold these standards.

So how do you ensure that your business is consistent with everyone it comes in contact with? It starts with a commitment to your brand strategy. This requires reflection, intention, vision and focus on how it will make your customers’ lives better.

But where do you start? Baker Creative can help. Our strategies will ensure that everyone company-wide is working together to improve internal communication so there are no disconnects between the company culture & the customer and no missteps to hitting your goals.

Your brand is your company’s soul; your company’s selfie. It is the difference between selling something and becoming a part of people’s lives from generation to generation.

To discover what Baker Creative can do for you, please visit our website at baker-creative.com or call us today at (614)836-3845.

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