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Agency life can be hectic; you never know what is going to happen that day and how much time you will have on social media. Twitter provides a great tool to allow you to keep clients and your own brand organized in an ever-changing news feed. Say you want to keep up-to-date with other agencies in your area or keep tabs on the potential clients you would like to connect with. You can create a Twitter list for those categories and view them all on a focus based Twitter feed.

Creating lists are simple and are available in public and private settings. For example, if you wanted to go the route of reading potential client updates you can go under your personal profile, or the agency profile, and click on lists. From there you can hit the “Create list” button and name that list “Potential Clients.” Now since this would be agency information, you may want to make it private so only your account can view the news feed. There is an option to add a description to remind you what this list is about. From there, all you have to do is search for the clients you would love to partner with and add them to your list. After adding this list, you will be able to see all of the client’s tweets and can engage accordingly.

A great thing about the list feature is that you can go to the profiles of professionals of companies you aspire to and subscribe to their lists. A few lists Baker Creative subscribes to include Social Media Gurus, Marketing and Branding. These lists are all about their subjects, which is a great tool if you are looking for inspiration or news in that subject. You can even follow and connect with other subscribers in that list.

Twitter is all about engagement and networking. If you are using it right, you can have great discussions with people who share the same interests as you. Your brand can also benefit by portraying your expertise in the subjects that you want to be known for. Twitter is a great resource and with the right strategy, can really benefit your business.