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How many times a day do you wonder something or need to find a product or service close to your area? I am sure the answer was at least once a day. That is where keywords come in. If you are looking to try sushi, you will most likely type in “sushi in Columbus, OH” as an example. The search engine will then pull up sushi restaurants based on popularity and in your city. If you want a website designer but do not know where to start, you may Google “website designer” and the Internet will pull up all the companies near you that offer that skill.

No matter what line of work you are in, whether you own a salon, run a carpet cleaning business or work for Apple, keywords are very important to your branding strategy. Here is why:

  1. Putting SEO keywords into your website can help a customer find you. Words like “haircut”, “salon”, “waxing” and “nails” would all be great keywords to use for someone looking for your salon. If you do not add any keywords to your website’s search engine optimization, you run the risk of nobody finding your business.
  2. These keywords will be the base of our whole strategy. Once you use them for your website, you will want to hashtag these words on social media, include them in business cards, brochures, flyers and maybe even in the name of your company. The more these keywords are associated with your brand, the better the customers will find you.
  3. Keywords can take customers right to you. There is nothing worse than when a keyword or keywords make you click through the Internet five times until you find what you are looking for. If you sell a specific type of pastry, put in that specific keyword phrase. If you would rather cater than have people come in and order one or two pastries, use specific keywords to establish that.

Adding keywords and keyword phrases into a website and strategy should not just be an overnight thing. There are various website tech tricks to input them correctly. Baker Creative has created an abundance of websites and are experts in the SEO field. If you have any questions please comment below our blog.