Public Relations experts are optimistic that the industry will see considerable growth in 2011. Social media’s explosive evolution over the last several years and 2010’s multitude of communications calamities have highlighted public relations as a necessary management function for any company with a customer.
After a stagnant job market, it is exciting to see an optimistic outlook for the New Year.
Unfortunately, our industry has developed the reputation in some circles for being spin-doctors or flacks. I wince whenever someone mentions that I tell people what to think for a living. On some level I suppose you could look at it that way, but I prefer to think most pros let people know what is going on with their organization and let the public can decide for them what they choose to believe.
Despite naysayers, I genuinely believe that most of PR pros are trying to influence the opinion of their target publics for the betterment of society not to just make a buck.
Establishing and adhering to your own code of ethics makes you a more credible professional. Bonus: you just may like yourself a lot more too.
PRSA members are required to follow the Code of Ethics set forth by the association. Take a look if you’re curious: (http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/)
Here’s (http://www.proprofs.com/quiz-school/story.php?title=prsa-eq-quiz–2010) a quiz to help you evaluate your behavior. Take a gander to see how you measure up.