With the leaps in recent technology, the Superbowl is integrating it into it’s fan experience. High-tech security scanners will be used to scan both people and packages entering the stadium and law enforcement will have bomb-removal robots at the ready (although federal authorities have said there has been no specific, credible threat against the game).
The Iphone has improved it’s ability to handle more people at the stadium on it’s networks.”Our network team has been working for months to deliver the best possible wireless experience for the games and their related activities.” stated AT&T.
Sprint, which said “it has spent more than $2 million on Super Bowl preparations, and other carriers are also adding towers to prepare for the information overflow.”
Smartphone users have great new apps for the game. Blackberry users can load up ScoreMobile, that will provide everything from previews and betting odds before the game to real-time box scores and blog posts during it. Social networking is expected to play a role even for people who don’t actually care about the game. They expect there will be a lot of chatter regarding the outcome and the commercial that run.
They even predict 41 percent of social media users will review the commercial again after the game. It goes to show you how powerful these commercials can be even after the fact on these social media channels.