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Researchers at Johns Hopkins University predict that 75 percent of Americans will be overweight by 2015 and 41 percent will be obese.

Taco’s Bell’s new roll out of their fast food diets for real or just another marketing spin to sell fast food? Taco Bell is packaging their “Fresco Menu” to reduce “calorie reductions.” The fine print says this menu is not a weight-loss program. The Drive-Thru-Diet is misleading, similar to competitors’ “Fiesta Taco Salad,” with 770 calories and 41 grams of fat. 9 grams of fat for some of the offerings isn’t what I would consider a low fat option for losing weight on a regular basis. Can consumers rely on restaurant’s claims of healthy eating? If it sounds too good to be true, I’d say it probably is. This is one reason the food industry is implementing one logo and sticker guidelines to determine what is really considered “natural” food. Perception is reality once again. I think it’s business as usual just repackaged for the umpteenth time. Companies should remember-just because the research points to what consumers need doesn’t mean it makes sense for the brand. I can’ imaging many thinking Taco Bell is stands for health eating. There current brand positioning doesn’t support this offering regardless how slick the campaign may be. It’s as believable as ordering Chinese food at one of their establishments.