Should Adriana Lima be giving gift advice?
Last Sunday, millions of Americans huddled around televisions, large and small, for the Super Bowl. Some were there for the game. Others watched for the ads.
Several advertisers held true to the old M.O. that sex sells. GoDaddy.com, H&M, Kia, Toyota, Fiat and others. Adriana Lima heated up two spots for Kia and Teleflora.
Will more women be feeling a little amorous due to a uptick in flower deliveries this Valentine’s Day? Teleflora hopes so. Ad Age’s recap of the magazine’s least favorite commercials of the evening said this of the floral wire service company’s ad:
“You know how women have been trying to teach men for decades that a gift or a date is NOT an economic transaction designed to procure bedroom action later that night? Yeah, well, neither does Teleflora.”
The Parents Television Council thought that ads during this year’s event was “racier and more sexually suggestive than ever.”
David Beckham’s spot for H&M concerned members of the organization the most.
“It was shockingly explicit material for the audience,” explained David Isett from the Director of Public Policy for the Parents Television Council. “These ads didn’t air at one in the morning on cable. [This] was the Super Bowl. How do parents explain to their kids what a famous soccer star is doing in his underwear?”
Do ads continue to push the envelope of what is appropriate from year to year? What are your views?
